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As a core member of Burning Man's Communications Team, Jim is responsible for event-related communications, serves as one of Burning Man’s spokespersons, oversees Burning Man Information Radio and the webcast, and is a representative on the Unified Command. He has attended the event annually since 1996 and was given the playa name “ronjon” in 1997 when he was handed a radio and put in charge of the gate. Jim was a reporter for a dozen years, including four years in Washington, D.C. covering Congress, the Pentagon and NASA. He has more than 20 years experience in agency and corporate public relations. In his free time he oversees a team campaigning a ’69 VW Beetle in off road races, including the Baja 1000, and is writing a book on the history of the Mint 400.