In the wake of 2012 ticket sales, a number of people have called for Burning Man to implement an identity-based ticketing system (non-transferable, name-on-ticket). There are valid points on both sides of this question, and it is something we have thought about and discussed at length. Putting aside the many challenges inherent in executing an ID-based ticketing system, the case may certainly be made that not-transferable tickets might better serve the needs of ticket holders if they are simply regarded as individual consumers of a service or a product. But this approach ignores the complex and interdependent social fabric of our community.
As things stand now, participants are free to bestow tickets on their friends, lovers, campmates or family members — on anyone who they believe should come to the event. This form of ticket distribution often occurs spontaneously and is independent of any authorizing agency. It is an extension of the gift giving ethic that informs our culture. Furthermore, the chief argument advanced in support of identity-based ticketing is that such a system prevents profiteering by scalpers. But we have found that little more than 1% of ticket sales can be attributed to scalping in 2012. Even in the face of scarcity, a vast majority of ticket buyers appear to have honored a social compact that values persons over profit. Burning Man is an experiment in community, and in 2013 we will continue to invest our faith in that community.
[Editor’s Note: If you do sell your ticket, we ask that you sell it at face value, and if you’re buying one, to find one to purchase at face value.]