Burning Man 2024: Curiouser & Curiouser

“In order to attain the impossible, one must attempt the absurd.” – Miguel de Cervantes

The 2024 Burning Man theme celebrates puzzles without answers, embraces the irrational and the absurd, and invites the unknown over for tea. Because it’s in those timeless moments of not knowing, when we’re consumed entirely by curiosity, that we experience our most profound learning, growth, and creativity. All great journeys of discovery begin with a question; without that spark of curiosity no movement is possible. Staring into the void of unreason, we experience the wonderfulness of wonder, and the staggering awesomeness of awe. Which leads inexorably to the asking of better questions. Which is, after all, what makes us better than the robots.

 The magic of wonder is its power to startle us out of sleep-mode and back into the immediacy of being. Studies say that the average human on an average day is running on autopilot about half the time while they think about something else (possibly cat videos). Even on our best days it’s easy to just believe what we think we believe and stay inside the painted lines. The education system fills us up with all the answers to all the questions on the standardized exams, and we steadily lose the ability to imagine anything that’s not on the test. Sometimes we need to fall down a rabbit hole or step through a drawing-room mirror to encounter the freakiness that was right there all along, just a tornado-ride away in Oz or three wishes over in Faerie. Just past the torii gate on the spirit side, or a short rocket ride over to Antichthon, the Counter-Earth on the far side of the sun where everything is its opposite and nothing is impossible. 

“If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?”  – The Mad Hatter

We take our title, of course, from Lewis Carroll’s Alice, who keeps her wits about her with remarkable aplomb as she explores a topsy-turvy world immune to the laws of common sense. Not just another folkloric fantasy realm of magicians and dragons, or a video game with the magic of extra lives, but something profoundly weird, a place where time comes unhinged and causality spins around in circles until it gets dizzy and falls giggling to the ground. A place, one might argue, more like our own Black Rock City than any fairy tale.

One of the beautiful things about Burning Man is that you can so easily find yourself in situations where you have zero clues as to what is going on. Or who that person is doing that thing, or why. And it’s okay. In fact it’s a kind of magic. As much as we value preparedness, and plan out our chaos with an ironic degree of precision, it is these moments of random WTF that bring the serious joy, and keep us coming back for more. 

Curiosity and wonder are more than just exhilarating feelings, they are pathways to neuroplasticity, the ability of the brain to change itself through growth and reorganization. Children are notably good at this, for instance in their capacity to learn a language, and for many years it was thought that the ability to remap one’s brain was lost in adulthood as the once-pliable organ of thought hardened into rigid neural pathways. Today, of course, science sees that as nonsense, and recognizes that practices like art therapy can help people rewire the way they think. Likewise, the therapeutic use of neuroplastogens like ketamine and MDMA is showing promise in helping people recode their brains around deep-seated pathologies like PTSD.

 We don’t yet have any clinical research on the Burning Man experience as a neuroplastogen, so I’m not going to make any claims here. But when people talk about having a transformative experience in the desert, what exactly is going on in their brains? Something is clearly happening when studies show Burning Man participants experiencing lasting changes like heightened feelings of connectedness and increased prosocial behaviors like generosity and kindness. Interestingly, research into the nature of awe shows that it can not only trigger the same sort of behavioral and perceptual changes, but also alter our sense of time, immersing us in the present moment. And immediacy is, as we know, pretty awesome in its own right.

“The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. He who can no longer stand rapt in awe, is as good as dead: his eyes are closed.”  – Albert Einstein

Thanks to innumerable film adaptations (including this nightmarish 1933 version), along with TV shows, stage plays, theme park rides, and even an opera, the whimsical characters of Wonderland have become pop culture archetypes. Not to go down a rabbit hole here, but these stories have become idiomatic. Yet while the surface of planet Wonderland may have been strip-mined for media products, there remains a rich vein of myth beneath the cartoons — a hero’s journey through the underworld, in which our protagonist must lose her mind to find it. That, rather than artful illustration, may be the real reason why Alice and her adventures have had such a lasting impact on the collective consciousness. A courageous child, cast adrift in a strange world where nothing makes sense, uses her curiosity and pluck to unlock the puzzle of her own existence. Whether the setting is Wonderland or Oz or the Upside-Down, whether you’re adrift on a river of fudge in the Chocolate Factory or lost in a subterranean tunnel with the Goonies, it’s that journey to understanding that is the timeless heart of the story.  

“If I had influence with the good fairy… I should ask that her gift to each child in the world be a sense of wonder so indestructible that it would last throughout life.”  – Rachel Carson

You’ve probably figured out by now that this year’s theme is more than an invitation to put on a caterpillar onesie and puff on a hookah (apologies to Hookah Camp). Instead, it’s my hope that we will be inspired to create art and experiences for each other that are genuinely curious, drawn from our personal wells of weirdness and informed by all the fantasy realms we’ve ever imagined. And that we will in turn be curious — about the world and each other — and go into each encounter with an open mind and a childlike sense of wonder.

Let’s amaze and delight each other, and open ourselves up to new ways of seeing and being. 

(Cover image design by Tanner Boeger, incorporating photography by Henry Wu and Scott London)

About the author: Stuart Mangrum

Stuart Mangrum

Stuart is the director of Burning Man Project's Philosophical Center and host of the Burning Man LIVE podcast. Since his first Burn in 1993 he has participated as a theme camp organizer, artist, and year-round staff member contributing to the Project's communications, education, and storytelling efforts.

25 Comments on “Burning Man 2024: Curiouser & Curiouser

  • Irving Forbush says:

    Have you considered fire? Fire would be a great theme to have again.

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  • Phillip K says:

    Question everything. Got it. You have stoked some 1960s Jefferson Airplane vibes and that is fine by me. This should be fun. Tea-time everyone. See you soon.

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  • Zachary Petty ~POET~ says:

    To be lost among a sea of self existing bubbles, waiting to be burst open into a fanciful encounter of the fifth mind, an omni present demension of infinite holograms projecting the wholeness of being no matter how many peices humanity fractals into. To EVOLve is to LOVE one’s own life in reverse, an infinite spiral inward sprinkled with the all to often referred rudimentary concepts of everyday life taken for granted in the vast unconscious with eyes glazed over and truth being something that is told more than discovered. Blessed are we to commune with the unconditional awareness of the foundation in which creation emerges, a tactile reality based upon rich soils of a harmonious convergence in the natural nature of knowing deeply rooted in experience. Open your heart, unlock your mind, and release your body from the shackles of self accepted imprisonment of the machine, be bold in your expression, share your infinte joy with the world without fear of judgement, and become Curiouser and Curiouser.

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  • Papa Penguin says:

    Maybe it’s just me, but it seems that for a number of years, the theme has been getting curiouser & curiouser. And you Stuart, I think you just proved that is the case!

    Well played.

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  • Doc Wilder says:

    BEAUTIFUL. This is so perfect. thank you!!

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  • Thomas Kieran says:

    I was lucky to have attended this years 2023 burn. While there I was able to attend a seminar where we got to hear from an astronaut by the name Dylan Taylor. He spoke of this phenomenon called “the overview effect.”

    “Astronauts who have seen the Earth from space have often described the ‘overview effect’ as an experience that has transformed their perspective of the planet and mankind’s place upon it, and enabled them to perceive it as our shared home, without boundaries between nations or species.”

    As Stuart Mangrum mentions in this article “people talk about having a transformative experience in the desert… Burning Man participants experiencing lasting changes like heightened feelings of connectedness and increased prosocial behaviors like generosity and kindness.

    Similarly to the overview effect that astronauts experience. We who come to the desert experience what I would like to call “The Burner Effect”

    I was able to attend burning man with 3 friends that I’ve known for 20 years. After experiencing the burner effect I have a deeper love and connection with them than ever before.

    We may not be astronauts… but this past summer, in the middle of the desert, I feel like I’ve floated among the stars with 80,000 people.

    Thank you to all who make this transformative experience happen. Thank you for allowing me to experience “The Burner Effect.”

    – Thomas Kieran

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  • andrew d johnstone says:

    BULLSEYE Stuart!

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  • Matreshka says:

    That is so exciting, I love the theme for the upcoming burn. And the art project I had in mind fits perfectly with the theme of curiosity and wonder. Thank you and will see you in the dust!

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  • Geeps says:

    I love the theme. Curiosity and imagination are so important to a creative, productive, and youthful life.

    W.B. Yeats — ‘The world is full of magic things, patiently waiting for our senses to grow sharper.’

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  • opendoorslowly says:

    you had me at “cat videos”

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  • Jerry Schaefer says:

    I am thrilled about the theme. And you’ve done a wonderful job in delineating it, in exploring the potential within its boundless boundaries. What a fantastic challenge awaits us! If I would have had any doubts about making this my second burn (after this last one), this would have ended them.

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  • Gerald Fleischmann says:

    An inspired and truly imaginative theme for 2024! Looking forward to it, and I’m sure if Lewis Carroll were still around physically, he’d be all for it, too! Also thinking he’d also favor our group’s camp: Pepperland, along with the Beatles, and all we stand (and sing) for!

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  • Navigator RICK says:

    Outstanding choice!
    I’m already looking forward to my 26th Burning Man!

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  • Snow says:

    Wonderful! I’m super excited about this theme and discovering more transformative, mind-bending experiences on the playa this year! The rabbit holes of possibilities and wonder are endless.

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  • MooMooCowKitty says:

    Bravo!!! Its time to set the imagination free again!!!! Thank you for the beautiful explanation, as I was reading it many many friends I made at BM were coming to mind! Going to be an exciting year! Thanks again!!!

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  • Santos says:

    Je souhaiterais avoir de renseignements sur le Birmingham man de cette année
    Ou s’inscrire et payé

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  • George Post says:

    You had me at “neuroplastogens.”

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  • Wally says:

    Theme is excellent. But rabbit graphic, may be modern, but not presenting as “Curiouser”. Not knowing asserby’s react negatively as if bad is behind it.

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  • Rivka says:

    Best theme I have heard in many years and one which, if i figure out my own life mysteries, will get to be explored my my son for his inaugural playa experience!

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  • michelle says:

    thank you, stuart m. just this morning i was rehearsing the need for curiosity. i love it as a philosophy. yes to neuroplasticity and new ways of knowing and being.

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  • Berle Grant says:

    That is so dope I can’t wait for next year!!!!!!

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  • Lauren says:

    Wonder-Full Stuart!

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  • Good Peeps says:

    Great theme!! And thoughtful essay about why. I appreciate all that Stuart does and gives. Thank you Stuart!

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  • The Moist Rev. L Ron Presley(no rel.) says:

    If there were any doubts about my returning for my 17th year in the dust, we’ll… my thoughts turn to Roger Rabbit (the other famous one), when they are hot on his trail, and rap sharply on the wall “shave and a haircut…?”
    “Shave and a haircut…?” “Shave and a haircut…?”
    To his grave danger he bursts through his hiding place and answers “TWO BITS!”
    This theme cannot be ignored!

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