Burning Man Epiphany Makes for Better Pizza


The Dallas Observer reports on a local man who went to Burning Man, had an epiphany (as you do), and took it back home with him in a very real way.

Influenced by his years of attending the Burning Man event, Dallas pizza shop owner Frank Nuccio decided to make some changes to his business’s (My Family’s Pizza, formerly Pizza by Marco) pizza-making process.

“The dough will use water only from a reverse osmosis system being installed this month. I’m removing all toxins such as chlorine and fluoride from all the water used in the restaurant,” Frank said. Not only that, he’s also stopped selling any products that contain aspartame — including soda — instead opting for a soda brand made with pure cane sugar (which tastes a helluva lot better, frankly).

We like to say that being a Burner is a way of being, a lens through which we perceive our relationship to the world, and it’s up to each of us to make change happen on a local as well as global level … as we do. And a pizza joint is as good a place to start as any, right? Right.

Nice job, Frank. Next time we’re in Dallas, we’ll be sure to stop in for a slice.

So tell us, how have YOU manifested your Burner ideals in your day-to-day life?

About the author: Will Chase

Will Chase

Will Chase is Burning Man's former Minister of Propaganda, working on global communications strategy. He was the editor-in-chief for the Jackrabbit Speaks newsletter and the Burning Man Journal, and content manager for Burning Man’s web properties. He also oversaw the ePlaya BBS and Burning Man’s social media presence. Will first attended Burning Man in 2001. He volunteered as the Operations Manager for the ARTery (Black Rock City’s art HQ) and was on the Burning Man Art Council from 2003-2008. He was Web Team Project Manager and Webmaster from 2004 until he transitioned to the Communications Department in 2009.

16 Comments on “Burning Man Epiphany Makes for Better Pizza

  • VOX says:

    I came to the realization that whenever i get the opportunity to nude figure model for an art class, i’m definitely going to wear a captains hat.

    Report comment

  • Hari says:

    I brought back a 25lb bucket of playa dust. Each time I start to miss the Playa (every day, right?), I sprinkle a little dust in my food.


    Report comment

  • Stephanie says:

    I really enjoy singing/sounding/laughing loudly/drumming TOGETHER WHERE EVER ONE NOW HERE more than ever. Too bad I cannot wear these boots here… and seriously I a burning inside on all kindsa levels…..

    Report comment

  • nom says:

    I’ve taken BM as a reminder to Participate in every day life.
    To be curious about the people around me, and be inspired by the possibilities an interaction (in any way) with them may create.

    Report comment

  • Miko the Psycho says:

    So… “Burners” are against diet soda and tap water?

    I don’t think this is about bringing “Burning Man” ideals back to the real world. It is someone who met some people who convinced him to do this because of their “ideals”.

    The only connection we all truly share at Burning Man are the ten principles. Beyond that it is just some personal opinions. Which people develop/change all the time, through all sorts of means.

    Just sounds like he got some free advertising out of this by putting in a water filter and switching his soda supplier.

    But, you know, toxins…

    Report comment

  • brian says:

    “The only connection we all truly share at Burning Man are the ten principles. Beyond that it is just some personal opinions. Which people develop/change all the time, through all sorts of means.”

    Civic Responsibility
    We value civil society. Community members who organize events should assume responsibility for public welfare and endeavor to communicate civic responsibilities to participants. They must also assume responsibility for conducting events in accordance with local, state and federal laws.

    the health, happiness, and fortunes of a person or group

    The argument could be made…

    Report comment

  • chaddysunshine says:

    dang Mike the Psycho ….those principles were only created in 2004 and I doubt Mr. Harvey himself would say that they are the only things that connect us …. cling to your BM guides and principles if you must but I don’t think you speak for anyone but yourself. The guy is making some changes in his business…maybe this is just the beginning…..maybe he will give leftovers to the hungry or employ ex-convicts or the sky is the limit once you realize Burning Man is to enhance your life not be your life.

    Report comment

  • Tom G says:

    Customers are advised to wear a dust mask and little else.

    Report comment

  • The Viking says:

    I pick up MOOP everywhere I go now… I can’t stop myself… :)
    And I compulsively want to hug new people I meet… though I often do stop myself there… we are a society very (too in my opinion) protective of our “personal space”…

    Report comment

  • brookstar says:

    Water wastage seems irresponsible, and I am suspicious of the overall public good in regards to the reverse osmosis.


    Report comment

  • Dragon Pilot says:

    Yes! Let’s all drink sugary sodas! Does wonders for childhood obesity! As does pizza!

    Report comment

  • Solo says:

    I’m still asking people if they have thier cup or not.
    Sometimes it applies, sometimes…

    Report comment

  • Arthur says:

    Well I don’t think there is much room for argument here, aspartame has been shown to have strong ties to different types of cancer….

    And to dragon pilot… We’re all doing what we can with what we have at our own personal level.

    For me it was pretty radical, when I came back to the default world after my first burn I started to understand and se the interconnectedness of everything and the “we’re all one” phrase, I watched a documentary that changed pretty much everything for me “food inc”. I started eating only organic meat, less and less to the point I realized it wasn’t necessary to eat any and just dropped it. Became vegetarian, dropped out of school to work in a vegan restaurant. Fast forward two years, I now see the future of food and what can be done everyday to enjoy a better health and leave a cleaner and happier planet.
    Making, obviously, people happier and healthier on my way!

    Report comment

  • Maybe Frank spotted Rooty, the Fishy Sugar Beet, who was swimming around the playa this BM? She was a sweet, sweet beet.

    Report comment

  • Liberty Intima-dorable says:

    The first time I went to Burning Man, I was reminded to be who I wanted to be and find true happiness in my everyday life– releasing the things that no longer serve me… I decided to put my career as an actress aside and pursue being a yoga teacher and a health and wellness coach…I made this big decision because of Burning Man and I have never been happier.

    Report comment

  • Kevin McCormack says:

    Any Burner knows is not about the water or crust, it’s all about the mushrooms

    Report comment

  • Comments are closed.